The West Ham thing just looks like a way to pass your season ticket seat on to someone else without actually having to give them your card. While that's good in itself one of the main reasons we get a lot of empty seats, especially for evening games, is where the season ticket holder is a child. WHUFC don't say whether or how a child's ticket could be upgraded to an adult. It would make more sense for us to allow more upgrades from child to adult tickets when games are being moved from Saturday afternoons to Friday evenings for TV. Might see a few less empty seats on the box then.