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[TV] The new Sainsbury's Christmas ad
- Thread starter banjo
- Start date
I had no idea Ched Evans had anything to do with that film.
Easy 10
Brain dead MUG SHEEP
But then a war film is something I may actually decide to pay to go and see.
Sainsburys are just pushing a load of highly sanitised, schmaltzy, soft-focus wartime imagary on primetime TV in the hope that I'll go and buy my spuds and mince pies at one of their stores.
Whats next - the holocaust, brought to you by Iceland ?
Yep completely agree with you.
Grombleton
Surrounded by <div>s
- Dec 31, 2011
- 7,356
Bit of an extreme way to get rid of Peter Andre.
Hillian1
( . ) ( . )
So, Sainsbury's make an advert for a chocolate bar, a chocolate bar that will raise money for the RBL when purchased from Sansburys.
But they can't tell you where to buy it from in case it upsets some of the more sensitive people in the world.
Righto.
But they can't tell you where to buy it from in case it upsets some of the more sensitive people in the world.
Righto.
MattBackHome
Well-known member
- Jul 7, 2003
- 11,722
The advert is for Sainsbury's. not just the chocolate bar.
The amount raised for RBL is miniscule compared to the ad spend.
But I basically agree with you.
keaton
Big heart, hot blood and balls. Big balls
- Nov 18, 2004
- 9,650
To some extent the advert is 'advertising' the RBL as well
The Wizard
Well-known member
- Jul 2, 2009
- 18,383
Got to feel like some people go through life nowadays looking for something to be offended by and moan about. This is going to make the RBL millions upon millions of pounds yet some people pick on a few technicalities.
Ultimately it's probably a glamourised version of what it was really like and yes sainsburys are advertising themselves at the same time, we know that they are a company after all, but the message overall from the advert is a good one and can only be a good thing in that it raises awareness and all profits go to a very worthwhile cause. Incredible that people are sad enough that there were complaints made to OFCOM about it - pathetic.
Ultimately it's probably a glamourised version of what it was really like and yes sainsburys are advertising themselves at the same time, we know that they are a company after all, but the message overall from the advert is a good one and can only be a good thing in that it raises awareness and all profits go to a very worthwhile cause. Incredible that people are sad enough that there were complaints made to OFCOM about it - pathetic.
Man of Harveys
Well-known member
This is exactly the point, I think.
A sentimental ad for a new Argos catalogue which featured a family being separated after arriving entering a concentration camp set to a slow, acoustic guitar version of Can't Smile Without You by Barry Manilow would no doubt trigger an emotional reaction in those that watched it, and raise some awareness of the world's worst crime against humanity. During episodes of IACGMOOH.
But there's no question that the motivation for large grocery chains starting to deploy fail-safe emotional triggers should be borne in mind, IMHO. Of course everyone likes to make money but - call me old-fashioned - I personally think there is actually a difference in the motivating factors between artists making films or songs about WW1, say, and a large, listed grocery chain deploying it to boost its seasonal sales of brussel sprouts.
Bah, I'm just sore because they ripped off Pipes of Peace so shamelessly.
DavePage
Well-known member
If in some way a kid, while munching on his chocolate bar is reminded of what happened 100 years ago, then it is a job well done.
A stark contrast from the from the hours playing, for fun, COD and any other fun killing games.
How many molars will Sainsbury be killing with selling of this addictive chocolate? Time to act.
It’s a moving piece of film which sadly won’t reach the likes of anyone the finds it acceptable to steal Poppy donation tins.
A stark contrast from the from the hours playing, for fun, COD and any other fun killing games.
How many molars will Sainsbury be killing with selling of this addictive chocolate? Time to act.
It’s a moving piece of film which sadly won’t reach the likes of anyone the finds it acceptable to steal Poppy donation tins.
MattBackHome
Well-known member
- Jul 7, 2003
- 11,722
It wouldn't be any worse than their furry Alien puppet family ads from recent years. The one where the weird furry alien mum (voiced by Caroline Qurentin or something) says she wants to get off with Justin Bieber. Utterly bizarre.
MattBackHome
Well-known member
- Jul 7, 2003
- 11,722
This ****er:
[yt]S2d9uuDSCEI[/yt]
[yt]S2d9uuDSCEI[/yt]
Tooting Gull
Well-known member
- Jul 5, 2003
- 11,033
Who knows what's next, doubtless it will inspire someone to push the envelope a little further.
Maybe a young child stumbling about what used to be the streets of Hiroshima after a cinematically brilliant yet tasteful depiction of the whole city being wasted.
All of a sudden she spies an unopened bottle of her favourite soft drink in the rubble as the highly paid voiceover artiste insists: 'Every cloud has a silver lining...' Cue Ofcom meltdown and record sales.
Easy 10
Brain dead MUG SHEEP
Nicely put. Couldn't have put it better myself.
And to be clear, I'm not upset by it. I'm not offended by it. I just don't agree with Sainsbo's using it.
Tooting Gull
Well-known member
- Jul 5, 2003
- 11,033
Unfortunately Easy, that is not the modern NSC (or general social media) way. If you express an opinion either way on an issue, you are "angry beyond belief, consumed by rage, offended beyond belief and in floods of tears". As opposed to just saying what you think without necessarily having blockaded Ofcom.
Nibble
New member
- Jan 3, 2007
- 19,238
This .
Easy is a SainosAdvert bedwetter.
MattBackHome
Well-known member
- Jul 7, 2003
- 11,722
Should have realised - it's already happened:
http://newyork.cbslocal.com/2012/01/06/ad-for-dubai-gym-causes-international-outrage/
http://newyork.cbslocal.com/2012/01/06/ad-for-dubai-gym-causes-international-outrage/
Tooting Gull
Well-known member
- Jul 5, 2003
- 11,033
Exactly. Nowhere is this pathetic phenomenon more exposed than in any discussion relating to the state of the Albion, on or off the pitch. The canvas is bi-polar, bedwetter or licker, with nothing in the middle. And that is quite a big canvas.