Are the club not giving fans the opportunity to watch the Leeds game free of charge in one of the other stadium bars (admirable though the £10 offer at the Heineken Lounge is)?
No. Firstly, there is a cost of beaming the match back to the Amex, which has to be paid for by the club. However, in this instance, the club will pay that cost; ALL proceeds are going to an extremely worthy cause - so it would be counter productive were we to offer the game "free of charge in one of the other stadium bars".