Munchkin
Well-known member
Thank you for your email.
I’m sorry that you do not like the new shirt.
Nike apply a heat pressed sponsor logo to ALL of its shirts, including those designed for Manchester United, Manchester City, Juventus, and Barcelona. Nike do not produce a sublimated printing option (and indeed last year’s shirt which was produced using this process also received complaints because the stripes were broken – in this business of football shirt design, clubs and manufacturers will never win!).
The sponsor logo must meet American Express’ owns brand guidelines – and our shirt design means that American Express’ logo must sit within a white box as the lettering itself can only be applied to a plain background. The size of the white box is determined by The Football League and, as is the case with all shirt sponsors, American Express require the maximum space to be used. I can assure you that American Express are not ashamed of something that meets their own guidelines.
Finally, with orders for the new shirt already 400% up on the previous best ever selling Albion shirt, I don’t think the club or Nike should be ashamed of anything! Shirt design will always be entirely subjective and different views, including yours, will be expressed and are of course valid and welcome, the vast majority of supporters do not share your particular opinion
I’m sorry that you do not like the new shirt.
Nike apply a heat pressed sponsor logo to ALL of its shirts, including those designed for Manchester United, Manchester City, Juventus, and Barcelona. Nike do not produce a sublimated printing option (and indeed last year’s shirt which was produced using this process also received complaints because the stripes were broken – in this business of football shirt design, clubs and manufacturers will never win!).
The sponsor logo must meet American Express’ owns brand guidelines – and our shirt design means that American Express’ logo must sit within a white box as the lettering itself can only be applied to a plain background. The size of the white box is determined by The Football League and, as is the case with all shirt sponsors, American Express require the maximum space to be used. I can assure you that American Express are not ashamed of something that meets their own guidelines.
Finally, with orders for the new shirt already 400% up on the previous best ever selling Albion shirt, I don’t think the club or Nike should be ashamed of anything! Shirt design will always be entirely subjective and different views, including yours, will be expressed and are of course valid and welcome, the vast majority of supporters do not share your particular opinion
