Digital advertising for Saturday

Max Paper · Jan 3, 2013

The tweet does actually say its being installed for the Newcastle match so I think that it is a one off, for now! Personally I have no problem with it, if it increases revenue for potential transfer budgets what's the big deal?

Superphil · Jan 3, 2013

8ace said:
I thought it was that as the hoardings are bigger you couldn't sell seats in the front four rows as the view would be obstructed.

The firm that do the CL hoardings are the same firm who made many of the other 'permanent' signs around the Amex (Not Graffiti Design, a company called Icon Displays in Sidcup). They have the contract for the CL and pre every match their crews and vans toddle off round Europe and obsure all the home teams stadium advertising with the UEFA CL advertising. Often this actually sits over the top of the digital advertising boards. Then the same night or following day it all comes down, back in the van, and off to the next stadium.

Max Paper · Jan 3, 2013

And it says down the east side, presumably only for the benefit of the cameras in the wsu!

deletebeepbeepbeep · Jan 3, 2013

I don't think it's financially viable having them with so few tv fixtures?

Surprised to hear that it's compulsory in the Premier League- what different does it make to them?

mikeyjh · Jan 3, 2013

deletebeepbeepbeep said:
I don't think it's financially viable having them with so few tv fixtures?

Surprised to hear that it's compulsory in the Premier League- what different does it make to them?

When they were installed at Pride Park, the Derby board said that they pay for themselves in 1 year and be 'profitable' thereafter.....

Superphil · Jan 3, 2013

deletebeepbeepbeep said:
I don't think it's financially viable having them with so few tv fixtures?

Surprised to hear that it's compulsory in the Premier League- what different does it make to them?

Every Premier League game is broadcast live somewhere in the world, most are shown elsewhere in Europe live, so I guess there's plenty of reason to have global brands and web gambling sites on there, rather than Rainham Steel, Carpet-right, ABACAB Taxis and Shaffiques Local Tandoori.

8ace · Jan 3, 2013

deletebeepbeepbeep said:
I don't think it's financially viable having them with so few tv fixtures?

Surprised to hear that it's compulsory in the Premier League- what different does it make to them?

Easier to show more temporally relevant adverts

Notters · Jan 3, 2013

For fucks sake.

ferring seagull · Jan 3, 2013

Superphil said:
Was always going to happen at some point, I guess this is an ITV thing

View attachment 38061

Phil, a most interesting pic.

Can you confirm whether or not these 'stands/whatever they are' continued onto North / South or even the West side.

Personally, I think they are the way to go in the future as more revenue and flexibility, but despite the associated costs of possible cancellation of some existing advertising contracts, it is difficult to imagine that such an installation would be temporary.

jimhigham · Jan 3, 2013

What's the harm? If this was about the club selling its soul then we did that in the 50s or 60s or whenever it was that pithside hoardings went up. That horse has long since bolted. It's a bit like complaining about shirt sponsors.

Superphil · Jan 3, 2013

ferring seagull said:
Phil, a most interesting pic.

Can you confirm whether or not these 'stands/whatever they are' continued onto North / South or even the West side.

Personally, I think they are the way to go in the future as more revenue and flexibility, but despite the associated costs of possible cancellation of some existing advertising contracts, it is difficult to imagine that such an installation would be temporary.

Just the East, for the TV cameras, I expect they'll be gone for the next game.

ferring seagull · Jan 3, 2013

Superphil said:
Just the East, for the TV cameras, I expect they'll be gone for the next game.

Thanks for that but I am sure it will happen permanently one day.

Hyperion · Jan 3, 2013

I don't see the issue to be honest. The 'Big' companies prefer them and it will increase revenue by quite some way esp. if we got promoted. Found it odd we did not install them in the first place. I would much prefer that than those bloody awful half time TV ads on the big screens

shaolinpunk · Jan 3, 2013

I don't have a problem with it

Rugrat · Jan 3, 2013

Who's advertising? Sunnyside Rest Home, Worthing ... Debbie's Hair Salon, Portslade? Could be interesting

Sergei's Celebration · Jan 3, 2013

Dont they sit on just half the pitch, the other half is just normal advertising because its not seen by the cameras.

SeagullSongs · Jan 3, 2013

Sergei's Celebration said:
Dont they sit on just half the pitch, the other half is just normal advertising because its not seen by the cameras.

Yes, so us West-Standers will have an eye-sore all match :nono:

Goldstone Rapper · Jan 3, 2013

Could these be used to show the latest scores? Or match stats? Or tactical ideas?

Sergei's Celebration · Jan 3, 2013

SeagullSongs said:
Yes, so us West-Standers will have an eye-sore all match

I'll just turn and have a quick glance at the nice blond that sits behind me that'll make it better.

Wozza · Jan 3, 2013

They should show classic ads (Rediffusion, Townsend Thoresen etc) during half-time.

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