The other night at the Derby game and whilst waiting to get my regular Pie & a Pint it struck me how many people still seemed to pay by cash at the tills rather than use their season ticket card.
I know this involves topping it up on-line or via the shop but with the 10% discount credited back within the next 24 hours to your card I was surprised by how many people didn't seem bothered.
With a bit of food and a programme (that I buy from the shop) I spend at least £10 each game and it may only equate to £1 back but after a season it still adds up. In the club shop a couple of matches back a season ticket holder in front of me spent just shy of £200 on kit for his 2 sons and various other bits of merchandise and paid by cash. Even the lad on the till said 'I can put the £200 on your card, then let you use your card to pay for the goods giving him £20 off but he said 'no I'll just pay cash!' Why ? With at least 16000 season ticket holders why wouldn't you want 10% back on everything you spend?
Just wondering how many others are not bothered. Maybe I'm being tight but with costs of just about everything going up quicker than my salary I'll accept a 10% discount any day of the week. Plus it only takes a couple of minutes to do on-line.