With hindsight I reckon the sign itself is highly reflective of lighting. Which would be why I thought it might be illuminated itself, it really did good look good on TV.
Now the stadium name has been tweaked (no more ’Community’ in the title) it seems the club/Amex have taken the chance to add new signage. The seemingly illuminated ‘American Express Stadium’ prefixed by the club badge looked really classy on TV. Is there matching signage above the West Stand...