Just making the point that the club’s policy may not be legally enforceable. You could be right that one individual fan may not wish to gamble a shed load of money on a court case, but were this happen on numerous occasions up and down the land you may find the Football Supporters Federation may...
Someone soon will have the balls to see the club in court. Because a clause is in a contract does not mean it is legally enforceable, especially in the context of consumer law.