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Interestingly, the Qatar authorities are a bit peed off with Beckham's performance on their behalf as a sporting ambassador. I don't think they realised that he does not tend to do forthright public speaking, just nice clothes and smiles.

Beckham was the first player to realise that a player could become a business and transcend 90 minutes on a football pitch. He's got untold wealth and fame but sold his soul and that of his children too. He was never going to interact with Lycett and risk The Brand.