I have some sympathy but what you are saying is that you have decided to take your kids to a particular match and it is expensive.
Have you thought about taking them to watch the U23s. It’s cheap, has an early kick off, you can park for free and if it’s played at the Amex you can move seats...
There’s a lot of competition for bums on seats in Yorkshire and given Hudds relatively low “base” support compared to the stadium capacity it makes economic sense to entice new/reward loyal fans with lower ticket prices.
How would people feel if we reduced ST prices when we are in the PL but...