You know that the 3,000 or 10% is a Premier League rule, don't you? There's nothing the club can do about that on their own.
It's not the problem here, either.
I think the drive he's referring to is from the Lizard. (His location says "Central Borneo / The Lizard").
Having briefly lived on the Lizard myself, I can confirm that Bournemouth is the nearest Premier League ground. I was amazed how far even Bristol was (190 miles) - and people from Somerset...
If it's those who buy tickets and don't attend, then I can live with that!
I also think that some sort of deduction should be made for non-attendance of home games by season ticket holders. I certainly wouldn't feel inclined to complain if I wasn't at the game and didn't get credited for it...
I think the only issue is that if you have a gap, nothing previous is taken into account.
The real issue that has arisen, though, is not using tickets. The only response is to only award points for the use of the ticket, but this still doesn't guarantee the points going to the right person if...
I remember back in the day when the crowd booed when it was announced that season ticket holders would get priority for the cup final replay tickets.
I think the current system is reasonably fair, but stacked too high in favour of those who can afford a season ticket and have done for many...