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It depends on how you define "personal data" If a data mining firm is able to find out that at a certain time I walked into a brothel, and then an hour later left the brothel. They can be sure I was in the brothel, but not able to know what I was doing. Is that personal enough? Or is that...

It's not a question of why. http://www.wired.co.uk/article/tamoco-sam-amrami-proximity-tracking-mwc

I did consider it, but it would be like shutting the gate after the horse has bolted. All this can do is make Facebook more secure, and my feed is pretty much locked down as much as it can be now. What we really need to worry about is the harvesting of your personal data off wi-fi hotspots...