Unlikely I know, but in the refurbing of the stadium, I hope they reinstall the Peter Ward image that used to be on the wall near the shop. Used to love seeing that as you walked up from the station.
Mate of mine years ago worked on the rebranding of Spudulike (remember them?). They spent millions trying to find a new name for their outlets. They eventually came up with 'Baked Potatoes'.