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I like meat but have greatly reduced my consumption over the past year out of concern for animal welfare and environmental reasons. I shall probably go all the way and go veggie in the not too distant future. Having a convincing meat substitute would definitely help. However, I applaud your...

Seems to be a PR win on the face of it. My daughter had never even been in a Gregg's until yesterday. She popped in just to check out the vegan sausage roll only to find it had sold out. If it's flying off the shelves and getting new people in the shop it's a win. Plus if it tastes meaty...

If it tastes good and meaty, nothing had to die to make it and it’s better for the environment then why wouldn’t you? I’d give it a whirl.