Depends how you are approaching the question. For many people favourite and best are entirely different kettles of fish.
Messi of course is a Titan but in my opinion lacks any character. The reason why Frank Worthington appears so often here is that people identify with flawed genius. If he had...
World
Cruyff
Robbie Rensenbrink
Klaus Fischer
Frank Worthington
Glenn Hoddle
All Flashy Flicks, visionary passing and Overheadkicks.
Albion
Ward
Worthington
Gotsmanov
Lawrenson
Vicente