Search results

Yes, Foundation is much easier to pitch to a broader audience for sure. I think using the AITC brand for their local outreach activities while Foundation is used for the money raising elements etc... could be a very sensible approach.

The Albion in the Community name change seems far stranger than the stadium one. That's a pretty big shift and the name worked a lot better than the Foundation name does. I think perhaps the only benefit of switching to Foundation is it feels a bit more like its own charity, which would fit with...