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I believe they have to abide by the licensed hire rules in Brighton too.

Haven't heard of cycle delivery, but doesn't surprise me. They've got a fleet of vehicles and a good logistics system, they can achieve a lot if they want.

I was going to say that renewing implies the clock is ticking (and has nearly run out), but I suppose it'd make sense to get ahead of the game in terms of renewals if the 1 year only starts from start of operations.

This all seems a bit moot given they've not actually launched at 4pm by the look of it. But I can certainly imagine they'd talked to registered drivers to find interested parties, even if they didn't have a concrete timetable.

I would assume they've already found drivers. They prime the pump before launch, so they can have plenty of capacity.

I was rather curious about the expiry issue. Are they squeaking in just under the expiry date so they can show they're using it for the renewal?

I'd agree if Uber weren't developing their own self-driving cars. They're attempting to future proof themselves and get a leg up on any competitors. The brand already gives them a leg up, as does expanding into other areas, like their food delivery business (and I think they're trialling grocery...

As Bozza says, we're not sure it's showing correct fares at the moment, as it's not technically available till 4pm.

It may well be using a default pricing formula, maybe something they use for long distance trips or something. Brighton Station to the Amex would be, at a guess, £12-£15 in a cab, based on the fact a cab from my place near Fiveways to the University of Sussex is £9-£11.

App says £29-£38 as its fare estimate.

Depends if Uber gets classified as a taxi service though? I would assume not as you can't tell when someone's driving a customer versus just driving.

They were heavily against it when Uber were applying for their licence last year, but the council still granted it.