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Yeah I think the higher figures were when it started with celebrities, but I think just do it to spread awareness and donate whatever you feel comfortable with.

The original thing was $100 if you don't do it, $10 if you do. So you're meant to donate either way really.

In some ways yes, but, on the other hand, it has done a good job of raising awareness of associated charities and diseases, particularly ALS/Motor Neurone Disease, as well as raising record amounts of money for the big ALS charity in the US (even if it does have the associated issues of how much...