Exactly. It's much more about the car than the driver. With all other sports (except those with gee-gees involved) it's only the effort of the athlete that wins or loses the race.
Lewis Hamilton didn't win because motor racing isn't a real sport and Hamilton has zero "personality". Mind you, do any of them have much personality? Which leads me on to another point, why the hell was it ever called Spotrs Personailty of the Year? Why not just Sports Person of the Year?