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Aha! Those magic words “healthy state” and “well managed” will always keep you in good stead. Newcastle, according to their own fans, had bought a crock load of shit previously but still managed to bounce back. That, I put down to the Benitez effect. My example of a healthy and well managed club...

Doesn’t always work though, count the recent number of ex-Premier League clubs up shit creek languishing in the Championship - or worse.