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All of Huddersfield's marketing stuff comes plastered with "The Yorkshire Club", in a thinly disguised effort to demonstrate their homespun, authentic "By 'eck, duck" Yorkshire credentials (as opposed to those nasty, non-Yorkshire, commercially motivated plastics at Leeds, for example). As if...

Don't think for a second that public sector bodies don't engage in this sort of crap too...

I think it's a rule the FA are bringing in, that all clubs have to have some ludicrous & entirely meaningless marketing strapline/ statement of vision attached to their merchandising operation. I know we're not alone in it.