Initiative Q is an attempt by ex-PayPal guys to create a new payment system instead of credit cards that were designed in the 1950s. The system uses its own currency, the Q, and to get people to start using the system once it's ready they are allocating Qs for free to people that sign up now...
No it is not.
It is an ICO via air drop.
Creating enough people interested and then tempting adoption into use.
If it happens ; rumoured PayPal looking at this one , then it will be massive
(But this is what all potential crypto currencies want)
If not used then will be worthless but you...