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Why should they, would you in a similar position? The money in the game is due to those that pay for sports channels, namely Sky Sports. That money has attracted the top players from around the world and that in turn makes the league the most watchable which means it sells around the world and...

That's just a case of 'stating the bleeding obvious'!! The vast majority of us will have the choice to pay or not but that doesn't mean you have to agree that the price rises are warranted? The extra revenue is a mere pinprick in the amount TB has invested. Quite happy that he takes a...

Assuming that includes the VAT. Do you know what the net income is? That said, £10.7m x 4% = £428k. So if it does include VAT, the increased revenue based on those figures is only £356k

Have you any idea how much extra revenue will be raised by increasing ticket prices by 4%?

Wonder how many other prem clubs will increase prices?

Can you explain why for the 2016/17 season, 13 clubs froze their ST prices and 5 actually reduced them. Only two increased their prices. Sunderland and Middlesbrough were the two that increased theirs and that did them a whole lot of good. And this season most froze their prices, but not us.

First DD is normally start of April.

In previous years it has always been your age at the start of the season, as an earlier poster pointed out.

https://www.brightonandhovealbion.com/news/2018/january/important-season-ticket-holder-information/ This could be interesting. After price rises following promotion, wonder whether there will be any increases this year?