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"SOLD OUT - RESALE OPEN" would be fine, wouldn't it?

Well I think it's fair to say that the club is not building its financial model around fans who will only go to the Amex if it's free...

Nope. The club would have sold fewer full-price tickets if fans could blag off mates for free. A near sell-out against a non-top six side during school holidays was outstanding.

To counter this loss of, er, 10 pences, the club probably gained record gate receipts - or close to it. :shrug:

More than would have predicted a global pandemic.

How much are these fans who are 'not prepared to pay £25 because they're only gonna go once this season' likely to spend in the club shop?!

MOST fans seemed to think we'd struggle to sell 20k, let alone 30k. I'm sure there are plenty of threads on here from 10+ years ago.

More facts: The club has been hit financially in the last two years, and has decided to stop turning a blind eye to illegal ticket sharing - whilst offering a legitimate service for those who want to. Albion is about to sell out (or close to) a match against a non-top six side during the...

You are exageratting to make a point. The season ticket holder doesn't pay the £20 and the £25. And it covers the entire season, as you know. And if someone wants to go as a one-off but objects to paying the £25 to borrow a season ticket, they can buy a ticket like other casual/non-regular...