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The West End depends on tourists paying a fortune. Locals take advantage of last-minute deals, standby tickets, student offers etc. Even Hamilton, the hottest show in town, has a £10 ticket lottery. Fans with less money are money likely to cause trouble? REALLY?!

This NFL? NFL television ratings down 9.7 percent during 2017 regular season

But that's kinda the point. £45 to see Chelsea, Arsenal or Man Utd play, say, [insert any team from 8th down] is really not an attractive proposition to a local, 20-something. It's just not value. So the stadiums of the big teams - who charge £45 upwards, some with limited concessions - are...

It was an MBA. And he's Belgian. As you were.

If they had any sense, top clubs (who can afford it) would provide a percentage of cheaper tickets aimed at younger fans to stop entire generations growing up thinking football is a TV show.