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If Rooney was a Scot, he’d be a hero.

What will be the resale recoup to Juve on Ronaldo? Necessarily, a player’s transfer and wages, are a cost to a club. An investment to buy success on the pitch. It’s where TV and fans money ends up. Ill informed guessing that his signing will be more than paid for by Adidas, shirt sale and...

Or Hazard. He’s quality.

Or, the wages and fee, will not be matched by increased income, as with every football transfer in history. That is, it costs. But Juve hope this gives them that bit extra, to win the CL.

Thank you, that couldn’t be clearer. There are similar pieces about Zlatan, Pogba, etc. Debunking the complete myth made up by lazy tabloid journalism and assimilated by the herd.

A fixed sum. Whatever the club, talk of shirt sales from a star signing directly raising mega sums for the club, is lazy and always factually incorrect.

Thank you for your knowledgeable post. An increase in share price is irrelevant to Juve's operations and football budget.

Il tuffatore della Bianconeri.

Whether its ManU, Juve or the Albion, 85% to 90% of shirt sale revenue goes to the manufacturer (as discussed before on NSC). The financial panacea of kit sales, gets exaggerated by some.