Yes indeed if the club decide that a player wants to much, or similar, then of course it's right for them to say no. It would still be disappointing though.
Not that I'm suggesting you shouldn't be defending the club, when someone else is unnecessarily criticising them, I'm just saying it is...
I don't know how it works, but I'd like to think we approach more than one target at a time, so if we're priced out with one, or they just choose somewhere else, we're not starting again from scratch. We wouldn't go as far as offering both terms, but there's no harm in making a bid.