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Or reducing losses. Well I hope the club agree with you that it will make a marginal difference, and therefore not be necessary. But I would say that since it will make such a marginal difference, it won't effect whether or not he gets his bonus. If TB paid him directly proportional to our...

But BHA don't make a profit from fans, they're making a huge loss. His job is to keep that loss within limits. He is not making a profit at our expense.

You don't want to commit to a season ticket unless you're going to see Championship or better quality football, which is fair enough. If we're going to debate whether that's down to Barber or others, I wonder if we've both got work or chores that we're trying to avoid :)

He's getting paid a salary, not making a profit from the fans/customers. The suggestion was that we're overpaying so that someone can make a nice profit at our expense, which is clearly not happening. Surely that's a target for the players and manager, I'm not sure there's a lot that Barber can...

I just enjoy watching us play football, it never occurred to me to base my viewing decision on a target I'd set for the chief executive.

Who's making this quick buck?