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At The Amex club shop, you're only selling to the converted. They've got match tickets, they've probably bought much of the stuff already. In town, you're selling to, well, the town. The tourists, the dads birthday brigade, the parents with little kids. They probably won't be able to get match...

This, all day long. What Gives? Dare say there will be some cheapo pop-up stall in Churchill Square in the run up to Xmas, but it's all a bit tinpot and unworthy of where we are now. There were even Palace shirts (home AND away tops) for sale at Gatwick North Terminal this time last week, and...