That and the recently mooted option of providing a live feed for overseas fans. All things considered, us yokels who actually turn up to games should IMHO be given a massive discount, if not a free ticket, for providing a colourful backdrop to the global televised action.
This, this and thrice this. The underlying figures will be masked up until ST renewal time, when the figures will be telling. Currently the club enjoys huge numbers of ST holders. Money's in the bank whether STH turns up or not. In addition the club coffers get boosted by the Sky £100K. OK...