My serious view:
The West Stand (The Bloom Stand)
The North Stand (The Knight Stand)
The East Stand (The Legends Stand) * Brighton creates a "Legends" or "Honour" Role of names and at the moment you'd probably only have around 20. (Of late only Calderon, Zamora, Bruno and maybe Cullip, Rogers...
East Stand - Sponsored by The Brighton & Hove City Library (* My seat is in here sssshhhh)
South Stand - Sponsored by (Rotated by visiting teams choice of sponsor)
West Stand - Sponsored by Andrex (As a nod to whoever throws the two toilet rolls at each game)
North Stand - Sponsored by The BBC...