I see it as everyone is talking about the keeper, bets and pies, rather than Sutton Utd doing so well in the FA cup. I'm sure his team mates, who played well, are delighted he has detracted from all their good work.
He chose his moment to step forward so the camera couldn't miss him. Of course, he knew what he was doing.
Would it have had the same effect if he was just 12 stone and the reserve keeper?