The principle thing we disagreed on was the simple premise of you not getting your head around the point that many, if not most large architects' firms have a graphic design department contained within them, and dear God, did you let us know that...
Anyway, in terms of you believing that an...
Today, for the purposes of the media, it's mostly the advent of shirt sponsorship which gives a kit its identity.
For the supporters, a club's identity will have as its starting point the traditional colours of the home kit and the badge. The away kit's sporting purpose is to looking nothing...
My point is that the club is not called 'Inter Milan'; nor is the football in the Portuguese capital called 'Sporting Lisbon' (though Benfica's name translates as 'Sporting Lisbon & Benfica')