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By us yes, but if Amex want it to be known by their full name, and they insist the club call it American Express Stadium, the name will gradually become ingrained in people’s minds.

Perhaps the club, or possibly Amex, don’t like the Amex abbreviation. By calling it American Express Stadium they get their full name out there. Just a thought, we know they are very particular about their branding. If we see the club drop the term Amex, that would point to this.