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But what if the existing audience has been milked dry? How many actual home fans shop in the Utd 'megastore'? (For that matter how many of us actually buy from the club shop?) How does that compare to the spending of Utd's tourists, at the same game? All they are proposing is moving the game...

Unless you're Cleveland.

You wouldn't believe one of English footballs selling points is the atmosphere at the games.

and more welcoming.