They have just failed to land a player having bid lots of money for him. That's what I mean by "falling on it's arse".
And FWIW, I don't think they'll finish top.
It pleases me to see Newcastle's ability to outbid everybody else in this division is falling on it's arse.
They have the biggest support, and the biggest and most expensive squad in the division. They also have a Champions League winning manager whose last job was Real fking Madrid. If they...