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It really isn’t a strange decision.

The football tourists. The global profile of the club. The very FACT that the name of Brighton & Hove Albion is associated with a blue-chip financial brand, is currently successful in football’s most financially competitive era and is seen on a billion screens a week during the season (now add...

Foundation is much better understood description/word in global/US corporate speech. The B&HAlbion Foudation might be looking for income from global contributors. Albion in the Community is a very local brand and no doubt will continue to be used informally/colloquially.

It has been. Branding, communication and organisational focus.

The community benefits of having a globally famous football club associated with a 173 year old American financial institution together with all the inward investment opportunities it creates are massively important for the region. When Mitoma is advertising Amex to the Japanese populace wearing...

American Express rebrand a few years ago allows for AmEx as an official identifier (for the first time) . Any of us who’ve worked for blue chip American companies will recognise It’s a major move for the US mothership to OK the naming of the Amex to be fully and squarely about the brand -...

Much cleaner and a branding separation between the two distinct parts of the business. Like the fact that the charitable arm is now wholly about the local football club and Amex can help drive the global commercial profile centred around the naming rights of the side(s) and stadium.