Sky can go an **** right off! This is to do with a loyal servant and much loved player, not some corporate wankers.
We have seen many pre kick off minutes applause or silence and they should have no say whatsoever.
Personally I would prefer a minutes silence before the game...ok sky may cut away to adverts, but so many of us remember paul as a great player in our dark days and always had time for anyone who wanted to talk about football and he was a genuinely lovely guy.