It really isn't confused at all. The reason many clubs have struggled lower down is that they pay players. It's the club's own fault. To pay players when one man and his dog watches them is plain stupidity. Apart from Yorkshire club cricket show me where cricketers are paid below the county...
Stop all payments to players, why on earth players believe they deserve paying for what is a hobby, it’s no more than that. People that play cricket have to pay a lot of money to play, same as most sports why is football any different ?