Thinking about this further this morning with the example of the North Stand being sold out yet many exchange tickets waiting in the wings. Once a whole stand or concourse is sold out the exchange should become active for that area. Say WSU no longer any tickets, then activate the exchange for...
The club should open it up close to kick off regardless of whether the initial tickets have sold out, especially if only a meager choice remains. I've just had a look and there is nothing in the NS, this is enough to put some people off as they can't meet friends on the same concourse.
As a...
To my mind it would make sense to adapt the current policy, if there are no pairs left then add the 2+ exchange tickets or even all of them within 24 hours of KO. This guarantees two tickets are bought simultaneously and results in a similar net profit to the club.
It would also avoid loosing...