The other one I'd have on there is Danny Cullip.
No big profit made, no prodigious goals tally, but after about a decade of low expectations from fans and players tolerating shambolic displays from each other, along comes a leader who visibly demands 100% from his colleagues ... and gets it.
The answer is Bobby Zamora.
The other will all make us fabulous profit or have been brilliant. But Zamora transformed the club. Watching an international level striker pummel 4th division defences was a rare gift to be able to see.