I really don't get this entitlement argument about getting money back for non attendance. You buy a ticket for a season not an individual game. Why should you be entitled to get your money back if you don't turn up?
I'm all for the club getting tough with people selling tickets to touts.
The club also needs to address a fair ticket exchange scheme for those who cannot use a ticket. Not to be used more than twice a season.
Don't have much sympathy for those who feel entitled to sell their tickets at face...