I never understood this mentality.
Don't you think it is wonderful that people get to know each other over something as sports? I mean, you now have millions of Iranians around the globe that have become familiar with Brighton, which they previously probably had never heard of. Likewise...
Nothing beats Persian women. They were a true asset in Russia this year, as you can see in this thread:
http://www.persianfootball.com/forums/showthread.php?120507-Our-female-fans-this-WC
Brighton is probably going to be visited by a lot of them as well now. :)