The whole idea of the ice is to mimic the symptoms of ALS.
Raise and donate money as you like, of course I wouldn't frown upon you for donating money, but the fact is this is a campaign to raise money and awareness for a disease which is relatively unknown and under-funded. Another charity, for...
What annoys me about it is it's supposed to raise awareness for a disease which doesn't receive much attention or funding, ALS/motor neurone disease. However, Macmillan seem to have tried to take over the whole thing. I've even seem adverts for "take the iced bucket challenge for Macmillan" by...