Can you imagine the sub-Superdry filth Bruno, Locadia and the Greyhound would half-heartedly commission and then sneakily market via a convoluted subsidiary of their wives' Etsy/Herbalife stores? A disgusted Duffy merks it entirely and just plays all season in a torn wifebeater decorated in fake...
*please don't have an ironed-on sponsor or sleeves that look like they've been sewn on from an entirely different shirt*
*club avoids both these features but manages to add some other implausibly horrendous deal-breaker to the design*
"Nah mate, too expensive for me, never even thought about it"