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Drop season ticket prices and you'll still get the less enthusiastic fan who has bought a ticket because we moved into the Amex but is not being thrilled, cancelling. There will come a point where the quality of player will deteriorate too if the revenue falls and dropping season ticket prices...

Problem is, every time I see a post from you, it seems to be a moan about the hierarchy of the club. You need to accept we are not tin pot Albion anymore and costs have soared with moving to the Amex. The club is losing money. I'd be interested in your take as to how the club can turn this...

Blimey, you sound a bit needy

If you can afford it and don't enjoy Championship football at the Amex as often as possible then can I suggest that maybe you have fallen out of love with football or are just a fair weather fan? I actually expect the Albion to screw up games they should be winning and occasionally disappoint...