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Do you seriously think the likes of Minto Guest House, Salon Sienna, Staintons Joinery and Legends Hairdressers are better known names to the general public than Brighton and Hove Albion? Seriously?

Bollocks. The Albion is by far the most well-known of the companies mentioned and will certainly be the only one with photos on file. Any journalist writing the story would lead with the best known company, it would be poor journalism not to.

The irony is, of course, that the Guardian itself is known for its own parsimony when it comes to not paying journalists