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I guess that puts me in the middle ground then, I've always known there to be a sponsor and badge on the front but anything other than that (on backs of shirts/on shorts) I think of as the 'continental' approach.

Really? I'm only (only?) 29 and that seems a very odd way to look at it, I was rather miffed when Barca started displaying a sponsor (even if it was Unicef), plain shirts are something special.

Are there any others that aren't all that bothered by this? It's a reality of the modern game, sponsors are going to want to throw cash at us for at least a season, we'd be daft not to take it (despite it being a little unsightly).