In terms of AITC/The Foundation, as long as the work in the 'community' continues (soccer clubs, support for the disadvantaged and EVERYTHING else that AITC currently does) and the people involved don't lose their jobs, I don't really see the issue with what the damn thing is called.
Latterly...
Call me stupid, but why would people NOT still call it the Amex (or why 'no more Amex' or 'Amex RIP' as I've seen), when the new official name still has the 'Amex' bit in it?
:shrug: