Hence the quote marks :lol:
TBH, I had no idea who was playing in it, but he's Robbie Williams' best mate, isn't he? I'm guessing the lineup is a bit like that Jungle fiasco, where there is a sliding scale of 'celebrity' – Wilkes qualifies probably via the X/Y/Z list, having been on telly a bit...
I know what you're saying and where you're coming from, but isn't a bit of this the fact that – rightly or wrongly – having these 'famous faces' involved means more people know about it, watch it and ultimately donate? I'm sure the celebs do stick their hands in their pockets and at least they...